Distribution decisions, territory performance and data health in one view
Reporting windowJul 7 – Aug 3, 2026
this 28 daysprevious 28 days
Category mix · 28 days
PKR 664.69mcategorised sales
Multipacks & bundlesPKR 311.14m · 46.8%
Sparkling beveragesPKR 132.13m · 19.9%
Water & hydrationPKR 84.78m · 12.7%
Energy drinksPKR 56.30m · 8.5%
Juices & nectarsPKR 54.93m · 8.3%
Sports drinksPKR 25.42m · 3.8%
Daily sales for the current 28 days against the previous 28 — hover or tap any day for exact figures. The bars alongside rank the month’s categorised sales by category; that total is short of the headline figure because sales for products with no category mapping are left out rather than guessed at.
Territory performance
7-day rolling revenue, each territory indexed to its own Jun 9 – Jul 6 daily average = 100.
Solid — digital, platform-reportedHatched — traditional, agency-estimatedcolours are the channels listed alongside% under each launch = its digital share
Hover a launch for its figures.
ChannelSpend · share
TVPKR 19.27m · 20.0%
Paid socialPKR 17.35m · 18.0%
HoardingsPKR 16.38m · 17.0%
Paid searchPKR 12.54m · 13.0%
Short videoPKR 10.61m · 11.0%
InfluencerPKR 7.70m · 8.0%
PrintPKR 6.74m · 7.0%
RadioPKR 5.78m · 6.0%
PKR 96.37m spent, no return shown.No sales line carries a campaign reference, so uplift cannot be measured. Connecting promotion records to receipts unlocks this.26 campaigns · PKR 16.65m cannot be tied to a promotion at all.