Trade programmes
What was spent, where it went — and what can honestly be said about results
Spend this year
PKR 96.37m
180 campaigns across 8 channels
Running now
180
the feed records start dates only — no end dates
Not tied to any promotion
PKR 16.65m
26 campaigns with no promotion record
Monthly spend by channel
Soliddigital, platform-reportedHatchedtraditional, agency-estimatedEach campaign’s full spend appears in the month it started — the feed does not record how spend was paced after launch.
Biggest trade programmes
top 10 of 180 by spendProgrammeChannelStartedSpendStatus
Campaign 2026-153TV8 Jun 2026PKR 9,99,200Running
Campaign 2026-131TV11 May 2026PKR 9,98,000Running
Campaign 2026-176Hoardings6 Jul 2026PKR 9,11,200Running
Campaign 2026-109TV6 Apr 2026PKR 9,01,200Running
Campaign 2026-011Hoardings5 Jan 2026PKR 8,29,400Running
Campaign 2026-158Print8 Jun 2026PKR 8,06,500Running
Campaign EXT-1133Hoardings11 May 2026PKR 8,05,100Running
Campaign 2026-069Print23 Feb 2026PKR 7,82,300Running
Campaign 2026-030Hoardings9 Feb 2026PKR 7,67,800Running
Campaign 2026-155Hoardings8 Jun 2026PKR 7,40,100Running
Show all 180 campaigns
Campaign 2026-094Hoardings9 Mar 2026PKR 7,30,900Running
Campaign 2026-068Print23 Feb 2026PKR 7,10,200Running
Campaign 2026-111Hoardings6 Apr 2026PKR 6,82,400Running
Campaign EXT-1014Print5 Jan 2026PKR 6,81,800Running
Campaign EXT-1098Print9 Mar 2026PKR 6,58,900Running
Campaign 2026-073Paid social9 Mar 2026PKR 6,29,100Running
Campaign 2026-040Paid social23 Feb 2026PKR 6,19,700Running
Campaign 2026-166Paid search6 Jul 2026PKR 5,97,400Running
Campaign 2026-017Paid social9 Feb 2026PKR 5,96,300Running
Campaign 2026-122Paid search11 May 2026PKR 5,85,800Running
Campaign EXT-1021Paid search9 Feb 2026PKR 5,81,800Running
Campaign 2026-145Paid search8 Jun 2026PKR 5,81,600Running
Campaign EXT-1070Print23 Feb 2026PKR 5,81,400Running
Campaign 2026-072Paid social9 Mar 2026PKR 5,79,100Running
Campaign 2026-074Paid social9 Mar 2026PKR 5,78,000Running
Campaign 2026-163Paid social6 Jul 2026PKR 5,77,700Running
Campaign 2026-101Paid social6 Apr 2026PKR 5,75,700Running
Campaign 2026-047Paid search23 Feb 2026PKR 5,72,000Running
Campaign 2026-104Paid search6 Apr 2026PKR 5,64,100Running
Campaign EXT-1161Paid social6 Jul 2026PKR 5,62,900Running
Campaign 2026-016Paid social9 Feb 2026PKR 5,61,800Running
Campaign 2026-003Paid search5 Jan 2026PKR 5,59,700Running
Campaign 2026-071Paid social9 Mar 2026PKR 5,56,300Running
Campaign 2026-136Print11 May 2026PKR 5,50,600Running
Campaign 2026-020Paid search9 Feb 2026PKR 5,49,200Running
Campaign 2026-120Paid search11 May 2026PKR 5,46,800Running
Campaign EXT-1042Paid social23 Feb 2026PKR 5,46,600Running
Campaign 2026-043Paid social23 Feb 2026PKR 5,38,500Running
Campaign 2026-031Hoardings9 Feb 2026PKR 5,29,600Running
Campaign 2026-142Paid search8 Jun 2026PKR 5,28,600Running
Campaign 2026-078Paid search9 Mar 2026PKR 5,24,800Running
Campaign 2026-160Paid social6 Jul 2026PKR 5,20,500Running
Campaign 2026-171Short video6 Jul 2026PKR 5,20,000Running
Campaign 2026-114Paid social11 May 2026PKR 5,19,800Running
Campaign 2026-146Short video8 Jun 2026PKR 5,19,200Running
Campaign 2026-173Influencer6 Jul 2026PKR 5,13,700Running
Campaign 2026-092Hoardings9 Mar 2026PKR 5,10,800Running
Campaign 2026-025Short video9 Feb 2026PKR 5,08,100Running
Campaign 2026-053Short video23 Feb 2026PKR 5,06,700Running
Campaign 2026-062Hoardings23 Feb 2026PKR 5,06,700Running
Campaign 2026-150Influencer8 Jun 2026PKR 5,03,400Running
Campaign 2026-052Short video23 Feb 2026PKR 5,01,000Running
Campaign 2026-076Paid social9 Mar 2026PKR 4,96,400Running
Campaign 2026-088Influencer9 Mar 2026PKR 4,90,800Running
Campaign 2026-044Paid search23 Feb 2026PKR 4,88,600Running
Campaign 2026-118Paid social11 May 2026PKR 4,88,100Running
Campaign 2026-039Paid social23 Feb 2026PKR 4,82,000Running
Campaign 2026-102Paid social6 Apr 2026PKR 4,80,200Running
Campaign 2026-106Short video6 Apr 2026PKR 4,80,200Running
Campaign EXT-1126Short video11 May 2026PKR 4,77,500Running
Campaign 2026-097Radio9 Mar 2026PKR 4,77,400Running
Campaign 2026-038Paid social23 Feb 2026PKR 4,76,200Running
Campaign 2026-117Paid social11 May 2026PKR 4,74,800Running
Campaign EXT-1112Radio6 Apr 2026PKR 4,73,300Running
Campaign 2026-019Paid search9 Feb 2026PKR 4,73,200Running
Campaign EXT-1035Print9 Feb 2026PKR 4,71,500Running
Campaign 2026-138Paid social8 Jun 2026PKR 4,70,000Running
Campaign 2026-081Paid search9 Mar 2026PKR 4,68,200Running
Campaign 2026-124Short video11 May 2026PKR 4,66,300Running
Campaign 2026-148Short video8 Jun 2026PKR 4,55,900Running
Campaign 2026-129Influencer11 May 2026PKR 4,55,800Running
Campaign 2026-152Influencer8 Jun 2026PKR 4,53,600Running
Campaign 2026-012Radio5 Jan 2026PKR 4,49,600Running
Campaign 2026-010Hoardings5 Jan 2026PKR 4,47,200Running
Campaign 2026-083Short video9 Mar 2026PKR 4,46,400Running
Campaign 2026-037Paid social23 Feb 2026PKR 4,45,700Running
Campaign 2026-169Short video6 Jul 2026PKR 4,45,200Running
Campaign 2026-132Hoardings11 May 2026PKR 4,44,900Running
Campaign 2026-162Paid social6 Jul 2026PKR 4,37,500Running
Campaign 2026-156Radio8 Jun 2026PKR 4,36,000Running
Campaign EXT-1105Short video6 Apr 2026PKR 4,34,200Running
Campaign 2026-033Radio9 Feb 2026PKR 4,31,300Running
Campaign 2026-100Paid social6 Apr 2026PKR 4,30,500Running
Campaign 2026-080Paid search9 Mar 2026PKR 4,29,900Running
Campaign 2026-170Short video6 Jul 2026PKR 4,22,400Running
Campaign 2026-127Influencer11 May 2026PKR 4,18,400Running
Campaign 2026-178Radio6 Jul 2026PKR 4,10,700Running
Campaign 2026-159Paid social6 Jul 2026PKR 4,10,100Running
Campaign 2026-057Influencer23 Feb 2026PKR 4,08,000Running
Campaign 2026-023Short video9 Feb 2026PKR 4,00,400Running
Campaign 2026-036Print9 Feb 2026PKR 4,00,200Running
Campaign EXT-1000Paid social5 Jan 2026PKR 3,97,600Running
Campaign 2026-022Paid search9 Feb 2026PKR 3,96,600Running
Campaign 2026-026Influencer9 Feb 2026PKR 3,94,300Running
Campaign 2026-157Radio8 Jun 2026PKR 3,93,600Running
Campaign 2026-099Print9 Mar 2026PKR 3,92,500Running
Campaign 2026-087Influencer9 Mar 2026PKR 3,88,000Running
Campaign 2026-013Radio5 Jan 2026PKR 3,79,900Running
Campaign EXT-1140Paid social8 Jun 2026PKR 3,78,000Running
Campaign 2026-067Radio23 Feb 2026PKR 3,77,800Running
Campaign 2026-018Paid social9 Feb 2026PKR 3,76,100Running
Campaign EXT-1007Influencer5 Jan 2026PKR 3,69,900Running
Campaign 2026-046Paid search23 Feb 2026PKR 3,66,400Running
Campaign 2026-151Influencer8 Jun 2026PKR 3,66,400Running
Campaign 2026-045Paid search23 Feb 2026PKR 3,65,800Running
Campaign 2026-095Radio9 Mar 2026PKR 3,65,700Running
Campaign 2026-001Paid social5 Jan 2026PKR 3,64,900Running
Campaign 2026-054Influencer23 Feb 2026PKR 3,57,300Running
Campaign 2026-141Paid social8 Jun 2026PKR 3,56,000Running
Campaign 2026-179Print6 Jul 2026PKR 3,52,500Running
Campaign 2026-113Print6 Apr 2026PKR 3,51,600Running
Campaign 2026-015Paid social9 Feb 2026PKR 3,47,400Running
Campaign 2026-164Paid search6 Jul 2026PKR 3,41,800Running
Campaign 2026-123Short video11 May 2026PKR 3,36,600Running
Campaign 2026-174Influencer6 Jul 2026PKR 3,35,000Running
Campaign 2026-108Influencer6 Apr 2026PKR 3,32,000Running
Campaign 2026-167Paid search6 Jul 2026PKR 3,30,100Running
Campaign EXT-1077Paid search9 Mar 2026PKR 3,27,800Running
Campaign 2026-139Paid social8 Jun 2026PKR 3,27,200Running
Campaign EXT-1147Short video8 Jun 2026PKR 3,24,500Running
Campaign 2026-096Radio9 Mar 2026PKR 3,24,100Running
Campaign 2026-050Short video23 Feb 2026PKR 3,19,000Running
Campaign 2026-116Paid social11 May 2026PKR 3,15,700Running
Campaign 2026-149Short video8 Jun 2026PKR 3,11,900Running
Campaign 2026-115Paid social11 May 2026PKR 3,11,200Running
Campaign 2026-075Paid social9 Mar 2026PKR 3,03,800Running
Campaign 2026-005Short video5 Jan 2026PKR 2,99,300Running
Campaign 2026-034Radio9 Feb 2026PKR 2,98,900Running
Campaign EXT-1168Short video6 Jul 2026PKR 2,97,000Running
Campaign 2026-041Paid social23 Feb 2026PKR 2,96,500Running
Campaign 2026-144Paid search8 Jun 2026PKR 2,95,800Running
Campaign EXT-1084Short video9 Mar 2026PKR 2,91,100Running
Campaign 2026-085Short video9 Mar 2026PKR 2,81,200Running
Campaign 2026-082Short video9 Mar 2026PKR 2,80,700Running
Campaign 2026-051Short video23 Feb 2026PKR 2,79,100Running
Campaign EXT-1056Influencer23 Feb 2026PKR 2,74,300Running
Campaign 2026-135Radio11 May 2026PKR 2,73,900Running
Campaign 2026-125Short video11 May 2026PKR 2,72,000Running
Campaign 2026-004Paid search5 Jan 2026PKR 2,69,600Running
Campaign 2026-165Paid search6 Jul 2026PKR 2,68,000Running
Campaign 2026-086Influencer9 Mar 2026PKR 2,65,700Running
Campaign 2026-002Paid social5 Jan 2026PKR 2,64,700Running
Campaign 2026-079Paid search9 Mar 2026PKR 2,64,400Running
Campaign EXT-1119Paid search11 May 2026PKR 2,63,600Running
Campaign 2026-048Paid search23 Feb 2026PKR 2,59,100Running
Campaign 2026-137Paid social8 Jun 2026PKR 2,57,400Running
Campaign 2026-024Short video9 Feb 2026PKR 2,57,100Running
Campaign 2026-128Influencer11 May 2026PKR 2,54,400Running
Campaign EXT-1049Short video23 Feb 2026PKR 2,54,400Running
Campaign 2026-103Paid search6 Apr 2026PKR 2,52,100Running
Campaign 2026-143Paid search8 Jun 2026PKR 2,48,200Running
Campaign 2026-065Radio23 Feb 2026PKR 2,45,400Running
Campaign 2026-121Paid search11 May 2026PKR 2,39,000Running
Campaign 2026-055Influencer23 Feb 2026PKR 2,33,300Running
Campaign 2026-089Influencer9 Mar 2026PKR 2,32,200Running
Campaign 2026-027Influencer9 Feb 2026PKR 2,30,100Running
Campaign 2026-134Radio11 May 2026PKR 2,26,600Running
Campaign 2026-006Short video5 Jan 2026PKR 2,22,600Running
Campaign 2026-066Radio23 Feb 2026PKR 2,15,800Running
Campaign 2026-107Influencer6 Apr 2026PKR 2,14,100Running
Campaign 2026-172Influencer6 Jul 2026PKR 2,09,300Running
Campaign 2026-130TV11 May 2026PKR 1.77mRunning
Campaign EXT-1175TV6 Jul 2026PKR 1.76mRunning
Campaign 2026-058TV23 Feb 2026PKR 1.73mRunning
Campaign EXT-1091TV9 Mar 2026PKR 1.66mRunning
Campaign EXT-1028TV9 Feb 2026PKR 1.58mRunning
Campaign 2026-008TV5 Jan 2026PKR 1.49mRunning
Campaign 2026-059TV23 Feb 2026PKR 1.47mRunning
Campaign 2026-029TV9 Feb 2026PKR 1.36mRunning
Campaign 2026-060TV23 Feb 2026PKR 1.35mRunning
Campaign 2026-032Hoardings9 Feb 2026PKR 1.16mRunning
Campaign 2026-009TV5 Jan 2026PKR 1.13mRunning
Campaign EXT-1063Hoardings23 Feb 2026PKR 1.13mRunning
Campaign EXT-1154Hoardings8 Jun 2026PKR 1.07mRunning
Campaign 2026-090TV9 Mar 2026PKR 1.07mRunning
Campaign 2026-064Hoardings23 Feb 2026PKR 1.05mRunning
Campaign 2026-110Hoardings6 Apr 2026PKR 1.03mRunning
Campaign 2026-061Hoardings23 Feb 2026PKR 1.02mRunning
Campaign 2026-177Hoardings6 Jul 2026PKR 1.01mRunning
Campaign 2026-093Hoardings9 Mar 2026PKR 1.00mRunning
marks a campaign the promo calendar does not know. Every campaign is shown as running because the feed records no end dates.
Channel split
2.25bn impressions- TVPKR 19.27m · 20.0%14 campaigns · 166.9m impressions · PKR 115 per 1,000
- Paid socialPKR 17.35m · 18.0%38 campaigns · 397.7m impressions · PKR 43 per 1,000
- HoardingsPKR 16.38m · 17.0%20 campaigns · 905.2m impressions · PKR 18 per 1,000
- Paid searchPKR 12.54m · 13.0%30 campaigns · 141.6m impressions · PKR 88 per 1,000
- Short videoPKR 10.61m · 11.0%28 campaigns · 382.7m impressions · PKR 27 per 1,000
- InfluencerPKR 7.70m · 8.0%22 campaigns · 51.8m impressions · PKR 148 per 1,000
- PrintPKR 6.74m · 7.0%12 campaigns · 31.5m impressions · PKR 213 per 1,000
- RadioPKR 5.78m · 6.0%16 campaigns · 172.5m impressions · PKR 33 per 1,000
Digital50% of spend· 43% of reach, platform-reported
Traditional50% of spend· 57% of reach, agency-estimated
A platform’s own impression count and an agency’s estimate of a hoarding’s modelled reach are not the same unit. Cost per thousand is shown per channel and never blended across the two.
Results — what this data can say
Spend and impressions above are measured from the platform feeds. What each campaign earned is a different question.
- Tied to a promotionPKR 79.72m · 83% · 154 campaigns
- No promotion recordPKR 16.65m · 17% · 26 campaigns
No sales line carries a campaign reference, so uplift cannot be measured. Connecting promotion records to receipts unlocks this. Until then, return is not shown anywhere on this page — a number here would be invented, not measured. Separately, 26 campaigns · PKR 16.65m of spend can’t be tied to any promotion at all.
See the 26 campaigns with no promotion record
- Campaign EXT-1133 · Hoardings · 11 May 2026PKR 8,05,100
- Campaign EXT-1014 · Print · 5 Jan 2026PKR 6,81,800
- Campaign EXT-1098 · Print · 9 Mar 2026PKR 6,58,900
- Campaign EXT-1021 · Paid search · 9 Feb 2026PKR 5,81,800
- Campaign EXT-1070 · Print · 23 Feb 2026PKR 5,81,400
- Campaign EXT-1161 · Paid social · 6 Jul 2026PKR 5,62,900
- Campaign EXT-1042 · Paid social · 23 Feb 2026PKR 5,46,600
- Campaign EXT-1126 · Short video · 11 May 2026PKR 4,77,500
- Campaign EXT-1112 · Radio · 6 Apr 2026PKR 4,73,300
- Campaign EXT-1035 · Print · 9 Feb 2026PKR 4,71,500
- Campaign EXT-1105 · Short video · 6 Apr 2026PKR 4,34,200
- Campaign EXT-1000 · Paid social · 5 Jan 2026PKR 3,97,600
- Campaign EXT-1140 · Paid social · 8 Jun 2026PKR 3,78,000
- Campaign EXT-1007 · Influencer · 5 Jan 2026PKR 3,69,900
- Campaign EXT-1077 · Paid search · 9 Mar 2026PKR 3,27,800
- Campaign EXT-1147 · Short video · 8 Jun 2026PKR 3,24,500
- Campaign EXT-1168 · Short video · 6 Jul 2026PKR 2,97,000
- Campaign EXT-1084 · Short video · 9 Mar 2026PKR 2,91,100
- Campaign EXT-1056 · Influencer · 23 Feb 2026PKR 2,74,300
- Campaign EXT-1119 · Paid search · 11 May 2026PKR 2,63,600
- Campaign EXT-1049 · Short video · 23 Feb 2026PKR 2,54,400
- Campaign EXT-1175 · TV · 6 Jul 2026PKR 1.76m
- Campaign EXT-1091 · TV · 9 Mar 2026PKR 1.66m
- Campaign EXT-1028 · TV · 9 Feb 2026PKR 1.58m
- Campaign EXT-1063 · Hoardings · 23 Feb 2026PKR 1.13m
- Campaign EXT-1154 · Hoardings · 8 Jun 2026PKR 1.07m
Observed alongside
observation, not a result- 23 campaigns started on 11 May 2026. In the 28 days after, revenue across all territories was PKR 757.40m — 28.6% above the 28 days before (PKR 589.08m). This was observed alongside the campaigns, NOT attributable to them: no sales line carries a campaign reference.
- 22 campaigns started on 8 Jun 2026. In the 28 days after, revenue across all territories was PKR 737.26m — 2.6% below the 28 days before (PKR 757.40m). This was observed alongside the campaigns, NOT attributable to them: no sales line carries a campaign reference.
- 21 campaigns started on 6 Jul 2026. In the 28 days after, revenue across all territories was PKR 694.80m — 5.8% below the 28 days before (PKR 737.26m). This was observed alongside the campaigns, NOT attributable to them: no sales line carries a campaign reference.
Sales history begins on 20 Mar 2026, so only 3 of the 8 campaign waves has a complete 28-day before-and-after comparison. The earlier waves are not compared — a window with missing days would manufacture a movement.
What the spend data shows
- TV carries the most spend at PKR 19.27m — 20.0% of the total, against Radio's 6.0%.
- Traditional media — TV, hoardings, radio and print — takes 50.0% of the spend and accounts for 56.7% of the impressions. That reach is agency-estimated, not counted, so the two halves are reported side by side and never averaged into one cost per thousand.
- The mix has moved toward digital across the year: 34% of the 5 Jan 2026 launch against 60% of the 6 Jul 2026 one, 26 points over 8 waves.
- The feed shows no campaign starting after 6 Jul 2026 — nothing is recorded against Independence Day week (11–14 August).