Territory comparison
26 territories · 2026-07-07 to 2026-08-03 · measured against 4 peer groups of similar territories, never the whole network
ABC Distribution Islamabad Territory 5 is 55.9% behind the 10 territories it should be compared with — -PKR 17.83m over 28 days, and behind comparable territories by 56%, with no single cause; Genaima recommends that you hold this territory steady and move attention to the territories below it.
Most unusual: Sales are 25% below comparable territories at ABC Distribution Faisalabad Territory 1 (-PKR 4.30m). 78% of the performance spread is between territories in the same city.
Territories ranked by inventory health
the in-group rank is the fair one · open a row for where the money went1ABC Distribution Lahore Territory 38 focused territories across the network85 / 1001 of 8Ahead of comparable territories1
Ahead of comparable territories by 110%. Worth understanding before it is copied elsewhere — check whether this is outlet coverage, price-pack mix or field execution. Measured against 8 comparable territories — focused territories across the network · +109.8% vs comparable (PKR 20.74m).
2ABC Distribution Islamabad Territory 310 mid-volume territories in major cities82 / 1001 of 10Ahead of comparable territories0
Ahead of comparable territories by 39%. Worth understanding before it is copied elsewhere — check whether this is outlet coverage, price-pack mix or field execution. Measured against 10 comparable territories — mid-volume territories in major cities · +39.4% vs comparable (PKR 12.86m).
3ABC Distribution Karachi Territory 310 mid-volume territories in major cities80 / 1002 of 10Route coverage0
Outlet reach is low — the calls being made are productive. Estimated outlet reach is 7% below comparable territories while the productive call rate is in line with them. Stock and selling quality are holding; the shortfall is route coverage and outlet activation. Measured against 10 comparable territories — mid-volume territories in major cities · -3.2% vs comparable (-PKR 1.03m).
4ABC Distribution Lahore Territory 78 focused territories across the network79 / 1002 of 8Ahead of comparable territories2
Ahead of comparable territories by 90%. Worth understanding before it is copied elsewhere — check whether this is outlet coverage, price-pack mix or field execution. Measured against 8 comparable territories — focused territories across the network · +89.6% vs comparable (PKR 13.75m).
5ABC Distribution Karachi Territory 78 focused territories across the network77 / 1003 of 8In line0
Performing in line with comparable territories. Within 3% of similar territories this period, and no single cause stands out. Measured against 8 comparable territories — focused territories across the network · +0.3% vs comparable (PKR 56,689).
6ABC Distribution Islamabad Territory 210 mid-volume territories in major cities76 / 1003 of 10Price-pack or execution1
Reach and availability are healthy — orders are not converting. Outlet reach and SKU availability are both in line with comparable territories, yet 3% fewer calls produce an order. Review the outlet mix, price-pack architecture and field execution. Measured against 10 comparable territories — mid-volume territories in major cities · -25.6% vs comparable (-PKR 7.80m).
7ABC Distribution Islamabad Distribution Hub3 high-volume territories in major cities76 / 1001 of 3Ahead of comparable territories1
Ahead of comparable territories by 18%. Worth understanding before it is copied elsewhere — check whether this is outlet coverage, price-pack mix or field execution. Measured against 3 comparable territories — high-volume territories in major cities · +17.8% vs comparable (PKR 10.08m).
8ABC Distribution Lahore Distribution Hub3 high-volume territories in major cities75 / 1002 of 3Inventory0
Outlet demand is present — the SKU is not available to fulfil it. Outlet reach is in line with comparable territories, but stock was missing on 4.2% of availability checks against 1.1% at comparable territories. This is a replenishment and allocation problem. Measured against 3 comparable territories — high-volume territories in major cities · -3.7% vs comparable (-PKR 2.03m).
9ABC Distribution Karachi Territory 410 mid-volume territories in major cities75 / 1004 of 10Behind on several fronts0
Behind comparable territories by 6%, with no single cause. Outlet reach, productive calls, order size and price are each a little below peers rather than one of them collapsing. The largest single drag is "cases per order" at -PKR 3.83m. A route review will tell you more than another report. Measured against 10 comparable territories — mid-volume territories in major cities · -5.9% vs comparable (-PKR 1.76m).
10ABC Distribution Karachi Territory 210 mid-volume territories in major cities75 / 1005 of 10In line1
Performing in line with comparable territories. Within 3% of similar territories this period, and no single cause stands out. Measured against 10 comparable territories — mid-volume territories in major cities · -0.3% vs comparable (-PKR 93,373).
Show all 26 territories ↓Show the top 10 only ↑
11ABC Distribution Karachi Territory 610 mid-volume territories in major cities75 / 1006 of 10Behind on several fronts1
Behind comparable territories by 50%, with no single cause. Outlet reach, productive calls, order size and price are each a little below peers rather than one of them collapsing. The largest single drag is "net realised price" at -PKR 12.37m. A route review will tell you more than another report. Measured against 10 comparable territories — mid-volume territories in major cities · -50.1% vs comparable (-PKR 14.79m).
12ABC Distribution Islamabad Territory 510 mid-volume territories in major cities75 / 1007 of 10Behind on several fronts0
Behind comparable territories by 56%, with no single cause. Outlet reach, productive calls, order size and price are each a little below peers rather than one of them collapsing. The largest single drag is "net realised price" at -PKR 11.83m. A route review will tell you more than another report. Measured against 10 comparable territories — mid-volume territories in major cities · -55.9% vs comparable (-PKR 17.83m).
13ABC Distribution Karachi Distribution Hub3 high-volume territories in major cities75 / 1003 of 3Route coverage0
Outlet reach is low — the calls being made are productive. Estimated outlet reach is 8% below comparable territories while the productive call rate is in line with them. Stock and selling quality are holding; the shortfall is route coverage and outlet activation. Measured against 3 comparable territories — high-volume territories in major cities · -14.6% vs comparable (-PKR 7.60m).
14ABC Distribution Karachi Territory 810 mid-volume territories in major cities74 / 1008 of 10Ahead of comparable territories0
Ahead of comparable territories by 25%. Worth understanding before it is copied elsewhere — check whether this is outlet coverage, price-pack mix or field execution. Measured against 10 comparable territories — mid-volume territories in major cities · +24.8% vs comparable (PKR 7.17m).
15ABC Distribution Lahore Territory 48 focused territories across the network72 / 1004 of 8Behind on several fronts0
Behind comparable territories by 28%, with no single cause. Outlet reach, productive calls, order size and price are each a little below peers rather than one of them collapsing. The largest single drag is "cases per order" at -PKR 1.98m. A route review will tell you more than another report. Measured against 8 comparable territories — focused territories across the network · -28.4% vs comparable (-PKR 4.87m).
16ABC Distribution Multan Territory 25 mid-volume territories in smaller cities70 / 1001 of 5Route coverage0
Outlet reach is low — the calls being made are productive. Estimated outlet reach is 13% below comparable territories while the productive call rate is in line with them. Stock and selling quality are holding; the shortfall is route coverage and outlet activation. Measured against 5 comparable territories — mid-volume territories in smaller cities · -23% vs comparable (-PKR 3.93m).
17ABC Distribution Lahore Territory 68 focused territories across the network69 / 1005 of 8Inventory4
Outlet demand is present — the SKU is not available to fulfil it. Outlet reach is in line with comparable territories, but stock was missing on 4.9% of availability checks against 2.7% at comparable territories. This is a replenishment and allocation problem. Measured against 8 comparable territories — focused territories across the network · -3.6% vs comparable (-PKR 6,90,549).
18ABC Distribution Multan Territory 15 mid-volume territories in smaller cities69 / 1002 of 5Ahead of comparable territories0
Ahead of comparable territories by 86%. Worth understanding before it is copied elsewhere — check whether this is outlet coverage, price-pack mix or field execution. Measured against 5 comparable territories — mid-volume territories in smaller cities · +85.6% vs comparable (PKR 13.44m).
19ABC Distribution Peshawar Territory 28 focused territories across the network68 / 1006 of 8Route coverage0
Outlet reach is low — the calls being made are productive. Estimated outlet reach is 14% below comparable territories while the productive call rate is in line with them. Stock and selling quality are holding; the shortfall is route coverage and outlet activation. Measured against 8 comparable territories — focused territories across the network · -42.5% vs comparable (-PKR 7.58m).
20ABC Distribution Lahore Territory 58 focused territories across the network68 / 1007 of 8Ahead of comparable territories0
Ahead of comparable territories by 27%. Worth understanding before it is copied elsewhere — check whether this is outlet coverage, price-pack mix or field execution. Measured against 8 comparable territories — focused territories across the network · +26.8% vs comparable (PKR 4.02m).
21ABC Distribution Faisalabad Territory 25 mid-volume territories in smaller cities63 / 1003 of 5In line0
Performing in line with comparable territories. Within 3% of similar territories this period, and no single cause stands out. Measured against 5 comparable territories — mid-volume territories in smaller cities · -2.5% vs comparable (-PKR 3,52,013).
22ABC Distribution Peshawar Territory 15 mid-volume territories in smaller cities63 / 1004 of 5Ahead of comparable territories1
Ahead of comparable territories by 65%. Worth understanding before it is copied elsewhere — check whether this is outlet coverage, price-pack mix or field execution. Measured against 5 comparable territories — mid-volume territories in smaller cities · +64.9% vs comparable (PKR 10.50m).
23ABC Distribution Islamabad Territory 410 mid-volume territories in major cities63 / 1009 of 10Inventory3
Outlet demand is present — the SKU is not available to fulfil it. Outlet reach is in line with comparable territories, but stock was missing on 6.3% of availability checks against 1.1% at comparable territories. This is a replenishment and allocation problem. Measured against 10 comparable territories — mid-volume territories in major cities · -37.8% vs comparable (-PKR 13.16m).
24ABC Distribution Karachi Territory 510 mid-volume territories in major cities62 / 10010 of 10In line0
Performing in line with comparable territories. Within 3% of similar territories this period, and no single cause stands out. Measured against 10 comparable territories — mid-volume territories in major cities · +2.4% vs comparable (PKR 7,79,648).
25ABC Distribution Lahore Territory 28 focused territories across the network48 / 1008 of 8Inventory3
Outlet demand is present — the SKU is not available to fulfil it. Outlet reach is in line with comparable territories, but stock was missing on 14.4% of availability checks against 2.7% at comparable territories. This is a replenishment and allocation problem. Measured against 8 comparable territories — focused territories across the network · -27.8% vs comparable (-PKR 4.21m).
26ABC Distribution Faisalabad Territory 15 mid-volume territories in smaller cities46 / 1005 of 5Inventory7
Outlet demand is present — the SKU is not available to fulfil it. Outlet reach is in line with comparable territories, but stock was missing on 24.1% of availability checks against 1.6% at comparable territories. This is a replenishment and allocation problem. Measured against 5 comparable territories — mid-volume territories in smaller cities · -25.4% vs comparable (-PKR 4.30m).
How this is worked out · what could not be measured
- · Each territory is measured over the last 28 days and compared with similar territories — same volume band and city tier — never with the whole network.
- · Sales are adjusted for territory potential before comparing, so a focused route is not expected to match a high-volume city hub.
- · SKU availability uses 27 days of stock snapshots and is scaled to the full 28-day period. Lost sales are valued at the price the territory actually achieved on the days the line was in stock.
- · The weather effect covers ST and WA lines only, and how strongly they move with temperature was measured from this network's own trading history.
- · Refunds and returns cannot be measured: no returns feed is connected. The amount is reported as zero and flagged rather than estimated.
- · Outlet reach is estimated from the territory master's demand-potential index because no route-call feed is connected. Productive call rate is inferred from realised orders.